Process is important to a developing a successful strategy and I have a strong framework to frame my process design (Figure 1). What is as important as the process for me is the people in the room with me. We all hold images, hopes and fears about the future in our minds that shape how we make sense of the future, and that enable and constrain what we believe to be possible. It’s our unquestioned assumptions about the future that I help people surface and challenge through my processes so people can see the world in more expansive ways, interpreting what’s happening more critically and working more collaboratively to ensure their organisations are futures ready. A fundamental focus on helping people in the room face the future is as, if not more, important if we are to achieve strategic outcomes that create organisational capacity to become futures ready.