welcome to thinking futures


Preparing for the future instead of reacting to it is the most essential strategic organisational capacity today. Thinking Futures is a foresight practice that brings people together to have conversations about the future to build organisational capacity to collaboratively prepare for the future.


Who is this site for?

Anyone working in an organisation who knows that the current way of doing things no longer works. Who recognises they need a new way of thinking to deal with today's complexity.  Who knows that the future won't be more of today.

What's here for you?

Why Keep Reading?

Information, resources and ideas. Lots of them. Find out more about foresight in practice, designing conversations about the future, buy my book and tap into a wealth of free resources. You are very welcome here.

Strategy execution today rarely achieves desired outcomes. People want to co-create our organisation's future, one they care about, engage with, own and make happen. I help people in organisations ensure social relevance and strategic fit.

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future.
— Peter Drucker

Who I AM

Let me introduce myself: Maree Conway, a foresight practitioner and researcher based in Australia. In 1999, I was asked to 'do foresight' and had to google the term to know what it was. 

The challenge for us


Conventional strategic planning has failed us. People now want to co-create our organisation's future, one they care about, that they will engage with, own, and make happen. 

HOw I help

Thinking Futures' unique conversations about the future approach brings people together to have facilitated conversations to build futures ready thinking and co-create organisational futures.

Strategy is stuck. If you dropped into a boardroom discussion or an executive team meeting, chances are you’d hear a lot of strategic thinking based on ideas and frameworks designed in, and for, a different era.
— Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business