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Strategic Planning

University Marketing Strategic Plan

University Marketing Strategic Plan

A university marketing department needed to develop a strategic plan that focused its activities in ways that supported the work of its internal clients, as well as maintaining an effective external presence for the university. In the past, marketing efforts had been disjointed and not cohesive in terms of presenting a single university message. One of the aims of this exercise was to develop the core of a university marketing plan that could ensure a consistent approach to marketing across the university.