I was invited to Swinburne University's Strategic Foresight class yesterday to talk with them about my experiences at a foresight practitioner (thank you Peter Haywood). We talked about my journey, what I'd learned and shared the experiences they wanted more information about - how to get into the field, how to tell clients something they don't want to know, what I see as my primary motivation. In the conversation, I realised a couple of things. One was that the reason I probably got such awful student evaluations last year when I 'taught' environmental scanning to a different class of Strategic Foresight students is that I was totally uncomfortable being seen as the sage on stage, the expert with the answers. I do know a lot about how to do scanning, and I do help people set up scanning systems and use scanning it in their work, and I help them work out what to do with the outcomes.
My email this morning had one message about a well known leadership guru who is writing a new book. I like this person's work and will probably buy his book because I buy a lot of books on organisations and leadership. I went to the book page and was presented with a page about the author with the information about the book further down the page which set me thinking about book marketing. I self-published my first ebook recently, publicised it on social media, set up Amazon links, put a page about it on my site, wrote a blog post and put it on my website home page. Now what?
The last few months I've been focusing on getting my first ebook published: Foresight: a How-To Guide for Using Foresight in Practice. Which meant I didn't have much time for keeping up with my daily scanning and sharing. I kept posting but it was a bit random. I am back to my usual schedule so you should see me more often on social media.
So it seemed like a good time to reflect on what I scan and where I store my scanning and how you can access it.
My first ebook - Foresight Infused Strategy: A How-To Guide for Using Foresight in Practice - has been published on Amazon.
The book is designed with beginner foresighters in mind - to help you understand the value of using foresight, and how to get started in your organisation. It's the book I could have used when I was asked to 'do' foresight by the Vice-Chancellor of Swinburne University of Technology in 1999. When he said that, I had to go back to my office and google foresight to see what it was all about.
Another article popped up in my scanning this morning about how technology is making us dumb. It's an interesting article with some scientific information to justify the argument. It is however, talking about how we use social media rather than technology per se.
Note: how we use social media, how we use technology - not what technology is doing to us. There's a difference. The first infers choice, the second infers being no choice just impact.