Here's a graphic that summarises the basic steps in the process of environmental scanning. Different people and organisations and groups will have their own version of this but ultimately when you scan you need to know:
- Why you are scanning: you need to frame the scan to ensure you get useful information,
- What you are looking for: looking for insights about change that matters for your organisation,
- Making sense of your scanning: analysing your findings and exploring implications for your organisation, and
- Sharing your scanning: ensuring that everyone in the organisation is aware of, and alert to, present and future changes shaping their work.
Download my free scanning guide to find out more about scanning and how to do it in practice.