The future IS uncertain…

Many Arrows of Opportunity

The future is uncertain. Let me write that again. The future is uncertain. Just in case you haven’t got it yet:  the future is uncertain. There are no future facts. None. If anyone is serious when the tell you they can predict the future, tell them I said they are fools. There is no way [...]

The Value of Futures Approaches in Strategic Planning

Marketing business sales

How do futures approaches ‘add value’ to those processes we now call strategic planning? Organisational planning processes usually focus on the relevant industry sector and mainstream trends, both locally and globally, and develop strategy in response. This focus is essential.  So what’s different with futures approaches? Futures approaches consider a wider range of issues and [...]

The Problem with Predicting the Future

I came across the following entry in an email newsletter I receive about getting publicity for your business (the newsletter is great, so go to Publicity Hound if you need this type of info). I’ve deleted the names: 3. Dust Off Your Crystal Ball========================================= Thanks to xxx for reminding us in her excellent ezine that [...]

Prediction

2006_Holden_VE_Commodore_1

I watched a TV story tonight about the new Holden Commodore – and how Holden might have got their timing badly wrong. In today’s climate of increasing petrol prices, it’s hard to see why anyone would spend a lot of money to buy a big car in the first place, without then having to spend [...]