If you are considering using environmental scanning to strengthen your organisation’s strategy development, or if you just want to find out more about scanning, then this Guide will give you the insight you need.
I’ve done the hard work for you in developing this guide. Based on my experience and study since 1999, I’ve merged theory and practice to provide an easy-to-read and practical guide to getting started with environmental scanning.
The Environmental Scanning guide takes you through the major steps involved in starting to build and integrate an effective scanning process into your existing strategy development activity:
- where environmental scanning fits in your organisation’s strategy development process,
- understanding how your worldview affects what you choose to scan,
- how to focus your scan to avoid information overload,
- where to look – and some sources to get you started,
- recording your scanning hits,
- interpreting trends,
- reporting your findings, and
- some challenges you might face.
This guide is a consolidation of the wisdom of leading futurists, and is based on my practical experience in using doing scanning in organisations. The knowledge and advice in this guide will help you to get started on the way to enhancing and strengthening your organisation’s strategy development.
Please fill out this short form before you download your Scanning Guide. I’ll only use your details to let you know when other Guides are available or to let you know when I’m running courses on futures methods (see our Privacy Policy). You’ll be taken straight to the download page so you can download your Guide immediately.
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